Imagine grabbing a quick coffee and checking your social media. Out of the many posts you see, which one catches your eye? Is it an infographic summarising the top 5 business tips? Is it a funny meme perfectly capturing your Monday blues? Or perhaps a 15-second clip showing an ingenious cooking hack?
Say goodbye to lengthy, in-depth posts, and welcome to the era of bite-sized, engaging content. As marketing evolves, relevance combined with rapid entertainment consumption has become essential. Armed with smartphones, today’s audience demands concise, timely, and interesting content.
This blog explores snackable content – what it is, why it works, its different forms, and how to implement it into your marketing strategy.
What is snackable content, and why does it work?
Snackable content is any content that is easy to digest and consume in quick succession, typically on mobile devices. It works because it perfectly aligns with modern consumption habits. Here’s why it is so effective:
Increased engagement
It grabs attention with simplicity, making it easier for users to like, comment, and share.
Mobile-optimised
Over 59% of global web traffic comes from mobile devices, and snackable content perfectly suits these screens and consumption habits.
Tailored to audiences
Snackable content works (if done right) because it’s created to appeal to the audience, strengthening personal relationships.
Timeliness
It enables brands to stay relevant by aligning messages with current events and trending topics.
Omnichannel approach
Snackable content works seamlessly across platforms like Instagram, TikTok, LinkedIn, and YouTube, ensuring brands meet their audiences wherever they are.
Snackable content is not just short; it’s about delivering bold and impactful content while engaging in creativity.
5 types of snackable content (with examples)
Here are five most popular forms of snackable content and examples of how businesses use them effectively:
1. Infographics
Infographics simplify complex data into visually engaging formats, making information digestible and memorable. For instance, HubSpot frequently produces infographics that showcase marketing trends. These incorporate colourful images with powerful figures and are perfect to be shared on sites like LinkedIn and Pinterest.
Why it works: Visuals are processed super fast by the human brain, enhancing retention and encouraging social sharing.
2. Memes
Memes are cultural currency in a digital age. They are emotional, funny and have the relative experiences of the common people. For example, Netflix’s meme marketing transforms popular shows into humorous content, keeping its audience engaged and its brand at the top of mind.
Why it works: Memes thrive on virality. They’re irresistible with their humour and quite easy to share.
3. GIFs
GIFs are perfect for conveying emotions or adding dynamic motion to your content. For instance, BuzzFeed is a pioneer in using GIFs for storytelling. They use this format to keep audiences engaged, whether it’s a relatable reaction GIF or a quick how-to snippet.
Why it works: GIFs are lightweight, mobile-friendly and versatile. You can use them in blogs, emails, and social media posts to give a dynamic feel.
4. Short Videos
Short videos dominate the content landscape, offering high engagement in minimal time. Such as, Nike’s Instagram reels feature 15-second clips of athletes or motivational quotes, seamlessly blending their brand’s ethos with audience engagement.
Why it works: Short videos are highly engaging, easily consumable, and algorithm-friendly, making them ideal content for capturing attention and boosting reach.
5. Interactive content
Interactive content engages users actively, creating memorable and personalised experiences. For instance, Spotify Wrapped generates buzz each year by presenting users with a personalised summary of what they listen to frequently.
Why it works: Interactive content makes users feel being part of something. It helps in creating brand loyalty.
How to easily create snackable content?
Here’s a step-by-step guide to creating snackable content:
Understand your audience
Your content will only make sense if you understand the audience you are addressing. Conduct surveys and analyses to understand viewers’ preferences.
Stay on trend
There is no denying that trends are your best friends when trying to create snackable content. Check for current trends in social networks, finding hashtags, challenges and themes. But relevance is very important more than conforming to the latest fashion.
Use the right tools
Create good quality videos and graphics using tools like Canva, Adobe Spark, and Biteable. For memes and GIFs, you can try with Giphy or Imgflip.
Be visual-first
Picture images catch the eyes more than any written material. Use vibrant colours and bold fonts to make your content attractive.
Keep it short but impactful
Try to distill your thoughts into 140 characters or a 3-second presentation. Take the core and everything else is added around it reduce it to its basics.
Optimise for mobile
Ensure your website looks and works well on mobile networks and devices, with vertical video formats, big font, and little text.
Measure and iterate
Use analytics to track metrics like audience engagement, click-through rates, and reaction rates. Refine your strategy based on these insights.
Conclusion
Snackable content isn’t just a fad; it is essential to survive in the current marketing world. It is the key to winning hearts, greater engagement, and business growth. From humorous memes to complex statistical visualisation, the fundamentals are all about value, creativity, and relevance. Always remember, your audience is looking for an experience not just content. That is where snackable content comes in – you can bring those experiences in the most palatable and attractive way to the audience. Well, take off the gloves, activate your imagination, and start creating snackable content that all your subscribers would like to read—and repost.
