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Before setting up a business, the most crucial aspect is to come up with an appropriate name which would reflect your brand. After deciding the name, you must register it legally so that all your operations do not face any illegal repercussions.
Another very important aspect that you should not forget, is the registration process for your company's trademark. In this article, we will discuss the meaning of your company's trademark and why the registration process is significant.
A trademark (also written trade mark or trade-mark is a type of intellectual property consisting of a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity, trademarks are often displayed on company buildings. It is legally recognized as a type of intellectual property.
Trademarks form an identity and provide authorship of the company to the owner. Only with a valid/registered trademark can the owner ensure the exclusive right to use it when identifying goods or services. They also become an effective marketing tool, as they help businesses get identified while entering the market space. If you have registered your trademark, you hold the right to sue another company for trademark infringement if they use it without authorized permission. Lastly, trademarks are intangible assets that can drastically increase the value of your business in case of resale.
When a trademark is registered in the UAE, you will be registering it in all the 7 states of Abu Dhabi, Ajman, Dubai, Fujairah, Ras Al Khaimah, Sharjah and Umm Al Quwain.
Now that you know the benefits of having a trademark for your company, let’s look at the crucial steps to register the trademark.
Trademark MENA will apply on your behalf, requesting for the initial search for the targeted trademark registration. Application is submitted to the concerned authorities requesting for initial search for the targeted Trademark.
If the search result is negative, it means that the Trademark is registered by none.
Further, we will deposit the documents along with an application for your Trademark registration.
After the deposition and application, the concerned authorities will examine the trademark.
The result of the examination will be announced in 6-9 months approximately.
If there isn’t any opposition made by third parties, the complete payment of fees should be made in a month’s time. Confirming that, you will receive a Trademark registration certificate from the authorities. In case of opposition raised by third parties, the applicant has a month’s time to file an appeal. This shall be discussed in detail during the process.
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