Tally customer stories
Maharaja Whiteline Industries

Inception

Company Size

Location

Products

Since 1976

1000+ employees

Delhi

Home and Kitchen Appliances

Tally customer stories

“The Tally.ERP 9 software provided us synchronisation and availability of data at the click of a mouse.”

Tally customer stories
Sanjeev Nigam
Manager (Finance), Maharaja Whiteline Industries

With 22% of home appliances market and an annual turnover of Rs 250 crores, adoption of technology to propel growth and become the leading manufacturer in home appliances industry was Maharaja Whiteline’s sole purpose.

Business Challenges

To manage the ever-growing business and adopt technology to ease accounting and inventory management. The initial technology adopted by Maharaj Whiteline Industries was a basic accounting and inventory management services which soon became obsolete and couldn’t grow with their business. Thus, they needed a software which would understand their business needs and make their cumbersome processes easier and manageable. "Our accelerating pace of growth required software that went beyond just managing the business. We needed software that would allow us to forecast and plan for the future of our business. Thus, we decided to go for ERP," says Sanjeev Nigam.

How Tally helped Maharaja Whiteline Industries overcome their business hurdles

Association: Maharaja Whiteline Industries collaborated with Tally.ERP9 for their business solutions in 2009

  • Improved Business Efficiency: A one-stop shop for all the management of all key areas in the business structure; inventory, finance, purchase or sales was Tally.ERP9. From updating their customers about various schemes to aiding in supplier chain management, Tally.ERP 9 helped improve the overall business efficiency
  • Quick Decision-Making: From basic funds flow, cash flow reports, locating bottlenecks in production and distribution to branch-wise reporting, Tally.ERP 9 helped Maharaja Whiteline Industries to streamline the processes eventually resulting in swift decision-making
  • Cost-Effective: The ERP solution has also helped lower operational costs, especially related to manpower. "For instance, earlier we needed about 3-4 people to record data in our south Indian branch. Now the work is done by one person. There are numerous similar instances where we have been able to save on manpower costs, wastage, lost sales opportunities, etc. All this has reduced our operational costs by one-third," says Nigam

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