Yarab A
AGM - Content Marketing
Yarab believe great content isn’t just about storytelling. it’s about moving the business forward. Over the years, he has built and scaled content strategies that directly support demand generation, product discovery, lead conversion, and commerce. From organic acquisition to mid-funnel influence to bottom-funnel acceleration, his focus has been to unlock opportunities using content as a strategic lever. Not just a support function. His strong business sensibility, built on years of working with SMEs across regions and a deep grasp of regulatory/compliance like GST (India), Indirect tax compliance for Middle East, Kenya etc. and other emerging tax mandates has enabled him to translate these into business opportunities, driven all through owned media – The content.
Yarab believe great content isn’t just about storytelling. it’s about moving the business forward. Over the years, he has built and scaled content strategies that directly support demand gener... Read More
Yarab believe great content isn’t just about storytelling. it’s about moving the business forward. Over the years, he has built and scaled content strategies that directly support demand generation, product discovery, lead conversion, and commerce. From organic acquisition to mid-funnel influence to bottom-funnel acceleration, his focus has been to unlock opportunities using content as a strategic lever. Not just a support function. His strong business sensibility, built on years of working with SMEs across regions and a deep grasp of regulatory/compliance like GST (India), Indirect tax compliance for Middle East, Kenya etc. and other emerging tax mandates has enabled him to translate these into business opportunities, driven all through owned media – The content.
Read Less