Zonal Initiatives under Partner Co-Marketing (PCM)

PCM Objective: To strengthen partner-client relationships through tailored, region-specific co-marketing initiatives that build visibility, credibility, and trust.

Highlights from Q3 2025-26

Partner Co-Marketing continues to make strong strides in empowering our partner ecosystem.

Here’s a snapshot of the impact:

• The Partner Co-Marketing program successfully initiated 858 partners, achieving a strong 69% participation rate from the target partner base.
• Events emerged as the most effective lead generation channel, contributing 49% of overall leads and 40% of total reach, making them the primary driver of partner interest and engagement.
• During this period, a total of 2,074 co-marketing activities were executed, reaching an audience of over 1.9 lakh. These included 81 advertisements, 446 branding initiatives, 146 collateral deployments, 462 digital campaigns, 642 events, and 297 other activities, collectively generating over 17,000 leads.
• Notably, the program reached 236 Tier III cities, reflecting deeper market penetration and growing engagement across emerging regions.

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Some of the many partners driving the success of these initiatives include:

Glimpses

The Partner Co-Marketing Program continues to empower our partners with opportunities to connect, collaborate, and create visibility in their local markets, laying the foundation for stronger relationships and sustained growth.