Zonal Initiatives Under Partner Co-Marketing (PCM)

PCM Objective: To strengthen partner-client relationships through tailored, region-specific co-marketing initiatives that build visibility, credibility, and trust.

Highlights from Q2 2026-27

Partner Co-Marketing continues to make strong strides in empowering our partner ecosystem.

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Here’s a snapshot of the impact

• Partner Co-Marketing executed 1,024 activities across all four zones, demonstrating strong partner participation and program adoption nationwide.
• South emerged as the leading zone, contributing 48% of overall activities and generating 60% of total leads, making it the strongest-performing zone.
• Events emerged as the most preferred activity, accounting for 43% of all activities, followed by Digital at 34% and Branding at 16%. Together, events and digital constituted 77% of overall activities.
• During this period, the 1,024 activities achieved an overall reach of over 61.9 lakh (Direct & Indirect), demonstrating significant customer outreach across markets.
• 143 Tier III cities/locations were reached, reflecting strong market penetration and growing engagement across emerging markets

Some of the many partners driving the success of these initiatives include

Glimpses

The Partner Co-Marketing Program continues to empower our partners with opportunities to connect, collaborate, and create visibility in their local markets, laying the foundation for stronger relationships and sustained growth.