Zonal Initiatives under Partner Co-Marketing (PCM)

PCM Objective: To strengthen partner-client relationships through tailored, region-specific co-marketing initiatives that build visibility, credibility, and trust.

Highlights from Q1 2026-27

Partner Co-Marketing continues to make strong strides in empowering our partner ecosystem.

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Here’s a snapshot of the impact:

• The Partner Co-Marketing programme successfully onboarded 228 partners, achieving a strong 28% participation rate from the target partner base.
• Digital emerged as the most effective lead generation channel, contributing 50% of overall leads, making it the primary driver of partner interest and engagement.
• During the quarter, 434 co-marketing activities were successfully executed, comprising 26 advertisements, 84 branding initiatives, 129 digital campaigns, 183 events, and 12 other activities. Together, these initiatives generated over 6,760 leads and achieved a combined direct and indirect reach of more than 32 lakh.
• Notably, the programme reached 18 Tier III cities, reflecting deeper market penetration and growing engagement across emerging regions. 

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Some of the many partners driving the success of these initiatives include

Glimpses

The Partner Co-Marketing Program continues to empower our partners with opportunities to connect, collaborate, and create visibility in their local markets, laying the foundation for stronger relationships and sustained growth.