Zonal Initiatives under Partner Co-Marketing (PCM)

PCM Objective: To strengthen partner-client relationships through tailored, region-specific co-marketing initiatives that build visibility, credibility, and trust.

Highlights from Q4 2025-26

Partner Co-Marketing continues to make strong strides in empowering our partner ecosystem.

Here’s a snapshot of the impact:

• The Partner Co-Marketing program successfully onboarded 890 partners, achieving a strong 75% participation rate from the target partner base.
• Events emerged as the leading lead generation channel, contributing 45% of overall leads, driving majority of partner interest on this activity​​ 
• During this period, a total of 3,456 activities were executed, including 211 advertisements, 1,228 branding initiatives, 832 digital campaigns, 982 events, and 203 other activities. These efforts delivered a direct reach of over 13.9 lakh and generated 30,000 leads.
• Notably, 291 Tier III cities were reached, reflecting remarkable market penetration and growing engagement in emerging regions. 

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Some of the many partners driving the success of these initiatives include:

Glimpses

The Partner Co-Marketing Program continues to empower our partners with opportunities to connect, collaborate, and create visibility in their local markets, laying the foundation for stronger relationships and sustained growth.