Every quarter, we recognise partners who think differently, market creatively, and turn customer engagement into business opportunities. From digital outreach and industry events to customer education and team development, this quarter’s Marketing Mavericks show how focused marketing can strengthen visibility, generate quality leads and build lasting customer relationships.
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Mittal Online Services strengthened its digital presence by completely redesigning mittalonlineservices.com and integrating Google Ads, SEO, Google Business Profile and YouTube into a unified marketing strategy. The team created short, practical videos on Bharat Connect, Tally 7.0 and Tally 7.1, using screen demonstrations and real examples to simplify complex topics. This helped prospects access information at their convenience, resulting in more relevant enquiries and stronger customer engagement.
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Radiant Software Solutions expanded its reach through events with the Association of Ahmednagar Manufacturing Industries, CA Event, Electrical Association, and Building Material Association, generating 30+ leads and 80+ attendees at each event. The partner also strengthened its Yoddhas through weekly TallyPrime feature deep-dives and Tally Certified training. A shift from discount-led to value selling, highlighting Auto Backup, Free Upgrades and Business Continuity, helped build prospect confidence and reduce closure time |
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Shakti Infotech combined digital marketing, events and gifting, executing 5 Marketing Activities under PCM in Q1, including participation in the Bihar AI Summit and ICAI Foundation Day Event. With social media as a key digital focus, the partner achieved 1.3K+ reach and 90+ leads. Branded Mousepads added a personal touch, helping complement digital and event-led engagement. |
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PotOut Solutions built market visibility through major trade fairs and regular engagement with CAs, GSTPs and customers, using branding, hoardings and social media to generate and nurture prospects. The partner also introduced a 7–10 day cross-functional induction covering sales, tele calling, support, marketing and consulting. This “complete customer journey” approach, combined with practical customer interactions, helped Yoddhas build stronger product understanding, confidence and customer-centricity. |
From digital outreach and industry engagement to value-led selling and capability building, these Marketing Mavericks demonstrate how partners are creating more meaningful customer connections while driving business growth.
