Every quarter, we recognise partners who think differently, market creatively, and build meaningful customer relationships. Through a blend of digital outreach, strategic partnerships, customer engagement, and continuous capability building, these Marketing Mavericks have successfully expanded their reach, generated quality leads, and accelerated business growth. Here's how they made an impact this quarter.
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Sparsh Innovators strengthened its market presence through a series of high-impact engagements with professional bodies, including ICMAI, the Commercial Tax Practitioners Association, and the MSME Leadership Summit. Reaching over 900 professionals, the partner showcased TallyPrime Release 7.0 through seminars, conferences, and webinars while generating quality leads across TallyPrime, TSS, upgrades, cloud, and services. Regular customer education sessions, targeted TSS revival campaigns, and structured team upskilling further enhanced customer engagement, making knowledge-led marketing the cornerstone of their growth strategy.
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Mr. Dhanraj Shetty, Plasma Solutions
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Plasma Solutions strengthened its market presence through the high-visibility TallyPrime–RCB branding campaign, creating over 45 lakh brand impressions across four strategic locations in Karnataka. The campaign enhanced brand credibility, improved customer recall, and supported the partner's expansion into new markets. Complementing its outdoor branding efforts with Justdial digital marketing, the partner generated qualified inbound enquiries and built a stronger lead pipeline. This integrated approach to brand building and lead generation helped create greater market awareness while driving new business opportunities. |
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Ludhiana, Punjab (5-Star CP)
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Frontier Softech adopted a digital-first marketing strategy to drive demand for TallyPrime, Cloud, and TSS renewals. Targeted Google Ads, YouTube content, WhatsApp campaigns, and CRM-led nurturing helped improve enquiry quality and conversion rates. Alongside digital outreach, the partner invested in regular product training, solution-based selling workshops, and customer success storytelling to strengthen customer interactions. This integrated approach to marketing and capability building enabled the team to deliver personalised business solutions while creating a sustainable lead generation engine. |
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Nashik, Maharashtra (3-Star CP)
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V-Rise Infotech focused on strengthening customer recall through a combination of newspaper advertising, social media marketing, branded giveaways, and Facebook promotions. Thoughtfully designed promotional merchandise created meaningful customer touchpoints and opened new opportunities for engagement. The partner also invested in capability building through TX programmes, external expert sessions, and social media marketing training, while implementing progressive HR practices to foster a motivated, customer-focused team. This balanced approach enhanced both brand visibility and customer relationships. |
From East to South, North to West, these Marketing Mavericks demonstrate that impactful marketing is not just about reaching more people, but about building stronger relationships, creating meaningful engagement, and delivering sustainable business growth.
