Focus City is our 360-degree marketing campaign aimed at amplifying awareness of the latest release TallyPrime 7.0. This time, the campaign brought the spotlight on our exciting TallyPrime × RCB collaboration, combining a powerful mix of outdoor and digital touchpoints to maximise reach and engagement across key cities.
A Campaign That Turned the Cityscape Blue
The cityscape came alive with our #BehindBoldBusinesses campaign, featuring popular RCB players that instantly captured attention and struck a strong chord with audiences. From airports and metro stations to buses, cabs, and impactful OOH/DOOH displays, the campaign created a strong presence across high-visibility touchpoints, seamlessly integrating TallyPrime into everyday consumer journeys.
Here are some glimpses of our on-ground activations:
Key Highlights
- 28 primary cities covered
- 1.5L+ sq. ft. of media space utilised
- 6 media touchpoints covered (airport, bus, cab, OOH/DOOH, metro, train)
- 15Cr+ reach
Driving Impact Through Partner Collaboration
Building on this momentum, partners actively participated through the Partner Co-Marketing initiative, executing high-impact activities such as strategic OOH/DOOH placements, events, and on-ground activations. These efforts helped generate qualified leads while enabling direct interactions with potential customers.
This collaborative approach not only amplified overall campaign visibility but also created meaningful face-to-face engagement opportunities, strengthening customer connections and partner relationships alike.
