Priyanka Babu
Associate Manager – Content Marketing
Priyanka is a content marketing and content management professional with over five years of experience leading strategic content initiatives in fintech and business domains. With a background in commerce and journalism, she brings together domain expertise and editorial precision to build high-impact content ecosystems that support business growth. She has driven end-to-end content projects, from strategy and planning to execution, optimization, and performance tracking, ensuring alignment with brand positioning and organizational goals. Her expertise lies in content architecture, SEO-driven storytelling, and building structured content frameworks that enhance visibility and engagement. Priyanka specializes in simplifying complex finance, accounting, compliance, and taxation topics into clear, actionable narratives that empower MSMEs and small businesses. Her leisure time is spent reading fantasy fiction, spy novels and singing karaoke.