How to Grow a Business in Kenya Hassle-Free?

Urmi Sengupta | Updated on: August 26, 2022

Starting your business may have been challenging but scaling it up brings a whole new set of issues. Scalability refers to the ability of a startup to grow. Truth be told, scaling up a business is a different ball game that requires a different skill set as compared to getting it off the ground. This means you are required to manage both growth and risk, all the while planning the roadmap and ensuring that the business has enough resources in place to cater to its growing needs.

So, as you plan for the next phase of your business, here are some of the tips you need to keep in mind to scale up your business hassle-free:

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Ways to scale up your business hassle-free in Kenya:

Automating business processes

Scaling up implies eliminating the excess weight that holds your business down. From the manual processes to the redundant approval cycle that takes enormous time to complete or the communication overload that's slowing down your progress - they all need to go if you want to scale up your business. As your business starts growing, you may soon realize that processes become more complex to manage, leading to lost time and revenue. This is the time when you need to start figuring out ways to streamline business processes. This consists of automating accounting, payroll, inventory invoicing, and much more.

Automating business processes helps eliminate bottlenecks and increases business efficiency while streamlining all facets of business - from improved productivity to better customer experience and market performance. Having business management software helps businesses support, improve, and automate their processes, while eliminating errors, providing insightful reports, and increasing overall efficiency and effectiveness hassle-free.

Invest in innovative technology

Digital transformation is one of the critical factors for the long-term growth of any business. This stands especially true post the pandemic, which prompted businesses to embrace innovative technology to automate operations, thereby ensuring seamless business functions. This further helps in reducing expenses and minimizing manual work, thus making it easier to scale up a business hassle-free.

As you start scaling up your business, start evaluating innovative business management solutions that come with integrated functions and help automate various business processes like accounting, inventory, invoicing, payroll, and more, while saving time and optimizing expenses.

A robust business plan

As you take your venture off the grounds, take a good look into all aspects to understand where your business stands today and strategize what you need to do to improve.

Having a detailed overview of the future growth prospects and revenue your business can generate would be a good way to start. Having business management software like TallyPrime that provides a 360° view into your business via 400+ insightful reports that help improve decision making.

Establish a standardized process

A critical element of scaling up a business depends on how you promote your products or services. It is crucial to set an effective, result-driven strategy to ensure that your business runs on the expected growth trajectory. And that's why successful businesses focus on standardizing their processes and methods to ensure uniformity across the company comes to play.

Standardizing processes is a logical way to streamline all business processes. So, rather than tackling each situation as and when it arises, you have a list of instructions and protocols that you or your team will follow. This not only ensures that your business acts in a certain way for each situation but also makes sure that you have things under control as every action taken drives the result.

Customer-centric approach

In the fast-paced world, a business strategy that might have worked well in the past in acquiring and retaining customer loyalty might not work today. With increasing competition, customers are now looking at services and satisfaction much differently than before. Now, delivering quality products and personalized experiences has become all the more important for businesses to scale up hassle-free.

A customer-centric approach can improve your customer experience, help retain customers, increase sales, and help create market dominance. With customer-centricity, you start by comprehending your customer's requirements, desires, and expectations and then craft your products, services, and campaigns to cater to your clients' needs.

Networking & Collaboration

Have you noticed that some companies seem to have many clients even without spending much on advertising? Most of the time, these clients are people they have met, networked with, or referrals from existing customers.

A study points out that a business can catalyze its growth by building and fostering critical relationships. No matter what phase of startup you are in, it would help if your networking game is on point. For your business to thrive, you need sales, and that will only happen if you start networking.

Boost marketing efforts

How can a business grow if no one is aware of its existence? Marketing provides the right amount of boost to scale up your business hassle-free. Marketing helps businesses educate consumers, build brand reputation, and deliver the right information.

When people know about your product or service, your sales inevitably increase. Another way of scaling up your startup is via social media platforms. An active business profile with an increasing follower base allows you to market your product better and interact with potential customers.

The Bottomline

Whether you're a small venture or startup that is ready to get into hockey stick curve growth, scaling a business is challenging that requires meticulous planning. In essence, as a business owner, you should be able to remove roadblocks so that your business can thrive hassle-free. You have a better chance at scaling smart when you envision it the right way.

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