The most preferred software by businesses of all sizes across the globe.
TallyPrime simplifies business management for millions across India.
TallyPrime powers the most e-invoices in India, trusted for compliance and growth.
Over 36 years, Tally has been helping businesses thrive with smarter solutions.
Simplifies invoicing, compliance, and financial tracking
All the features you need for seamless GST on digital marketing services
TallyPrime Silver - Suitable for businesses that need TallyPrime on a single PC
41581
+18% GST
TallyPrime Gold - Perfect for businesses needing multi-user access on multiple PCs
Easily manage GST billing for ad services, retainers, and campaigns. TallyPrime keeps you compliant with the latest GST rules and tax structures.
Generate GST-compliant invoices for clients in seconds — including service details, SAC codes, and tax breakdowns — ensuring accuracy and professionalism.
Track expenses like ad spends, subscriptions, and vendor payments to automatically calculate and claim eligible ITC without errors.
TallyPrime integrates billing, accounting, banking, and compliance — helping digital agencies manage their entire financial workflow in one place.
Automate recurring invoices, reconcile payments, and prepare accurate GST return data — freeing up time to focus on growing your agency.
Access real-time profitability, expense, and receivable reports to make informed decisions and manage cash flow effectively.
Maintain detailed client accounts, track outstanding payments, and send reminders directly from your dashboard.
Manage export of services, foreign clients, and multi-currency billing while ensuring compliance with export and GST norms.
Why businesses choose TallyPrime

Module-based pricing; need to purchase additional features separately
Save up to 80% of annual software costs.
Learning curve can be steep; some are suited for specific sectors only
Save up to 40–50 hours of training time per employee annually.
Similar options available
Save up to ₹50,000 annually in infra adjustments.
No option of lifetime license. Expensive for long term usage.
Save up to ₹10,000 per user annually compared to other accounting software.
May require onboarding, documentation, or support to get started
Save up to ₹15,000–₹25,000 annually in support costs.
For most cases, the support is provided by chatbots
Ensure zero penalties, saving up to ₹50,000+ annually in potential GST fines.
May need to incur additional cost for adding more users or features (godowns, companies, employees, payroll, etc)
No extra cost for adding users — save up to ₹5,000–₹10,000 per user annually.
For freelancers and consultants
Focus on your clients, not on complicated tax rules. TallyPrime makes it easy for you to create professional GST invoices, track your income, and file your returns accurately.
For digital marketing agencies
Manage multiple clients, track project profitability, and handle all your GST compliance in one place. TallyPrime is the perfect tool to streamline your agency's financial operations.
For startups and e-commerce businesses
If you handle marketing in-house, TallyPrime helps you track your ad spend, manage your marketing budget, and claim correct ITC on your marketing expenses.
Explore TallyPrime risk-free and experience its features firsthand
Quick setup on your system with simple installation steps.
Add company details, GSTIN, and basic preferences in minutes.
Enable invoicing, GST, payroll, or inventory modules as per your needs
Generate P&L, balance sheet, and cash flow reports instantly
Access help articles, video tutorials, and dedicated support from Tally experts
The standard digital marketing services GST rate in India is 18%.
The most common SAC (Services Accounting Code) for digital marketing and advertising services is 998361. TallyPrime makes it easy to manage SAC codes on your invoices.
You need to register for GST if your annual turnover exceeds ₹20 lakh (or ₹10 lakh in special category states).
Yes, you can claim Input Tax Credit (ITC) on business expenses, which helps to reduce your final GST liability. TallyPrime helps you track this accurately.
Services provided to international clients are generally considered "export of services" and are zero-rated under GST. TallyPrime helps you manage this compliance correctly.
GST is applicable when you receive an advance. TallyPrime helps you issue a receipt voucher, pay the applicable GST, and easily adjust the advance against the final invoice.
Not at all. TallyPrime generates GSTR-1 and GSTR-3B reports in the exact format required by the GST portal, making the filing process incredibly simple and fast.
Yes, using TallyPrime's Cost Centre feature, you can allocate income and expenses to different clients or projects to see which ones are most profitable.