Spotlight Events: Where We Made Waves

Over the last quarter, Tally has been at the heart of conversations that matter. From celebrating the champions of compliance to empowering SMEs and government programs. Here’s a roundup of where we made waves and left a lasting mark.

Zonal Initiatives under Partner Co-Marketing (PCM)

PCM Objective: To strengthen partner-client relationships through tailored, region-specific co-marketing initiatives that build visibility, credibility, and trust.

Highlights from H1 2025-26

Partner Co-Marketing continues to make strong strides in empowering our partner ecosystem.

Here’s a snapshot of the impact so far:

• In H1’25, the Partner Co-Marketing program covered 598 partners across 226 cities, creating stronger opportunities for collaboration and deeper market engagement.
• During this period, a total of 1,278 activities were executed, including 68 advertisements, 259 branding initiatives, 99 collaterals, 204 digital campaigns, 421 events, and 227 other activities, collectively generating 5K leads.
• Notably, 177 Tier III cities were reached, reflecting remarkable market penetration and growing engagement in emerging regions.

On-Ground Highlights

From on-ground events to creative branding and digital promotions, our partners have been actively showcasing Tally across multiple channels.

Some of the many partners driving the success of these initiatives include:

Glimpses

The Partner Co-Marketing Program continues to empower our partners with opportunities to connect, collaborate, and create visibility in their local markets, laying the foundation for stronger relationships and sustained growth.

Tax and Accounting Titans

Our Tax and Accounting Titans events continue to shine a spotlight on accountants, GSTPs, and STPs – professionals who are instrumental in driving Tally adoption and advocacy across networks.

This quarter, the initiative touched Delhi, Gurgaon, Meerut, Karur, Coimbatore, Kozhikode, Warangal, and more, drawing overwhelming participation. With 1.2k+ nominations, 111 awardees, and 1,100+ attendees, the program not only celebrated achievers but also reinforced Tally’s commitment to empowering the influencer community. By recognising their contribution, we continue to build stronger trust and engagement across this vital segment.

GVLA – Digital Transformation Conclave

Held in Goa on 22nd August 2025, the Digital Transformation Conclave under GVLA brought together leaders and decision-makers to explore how Tally can empower government programs.

The discussions highlighted ways to streamline project operations, enhance fund management, and ensure compliance through digital-first approaches. With 150+ attendees, the conclave underlined the growing importance of leveraging technology to strengthen governance and deliver impact at scale.

SME Manufacturers & Exporters Summit

On 8th August 2025, Pune hosted the SME Manufacturers & Exporters Summit, bringing together a diverse mix of manufacturers, exporters, importers, suppliers, and service providers.

Themed “Supporting SMEs for Better Business Growth – Tally: Technology Fabric of Indian SMEs,” the event became a vibrant platform for collaboration and innovation. With 120+ participants, it showcased how Tally is driving the future of industrial growth by being a trusted partner for SMEs navigating global and domestic markets.

The Big Picture

Whether it’s recognising influencers, enabling government bodies, supporting SMEs, or strengthening regional engagement, the past quarter has shown one thing clearly: Tally is not just participating in the ecosystem, we’re shaping it.