Every quarter, we turn the spotlight on partners who go above and beyond in their marketing efforts, those who creatively connect with prospects, generate quality leads, and close them with impact. Partners who exemplify how innovative thinking and structured execution can drive both business and customer delight.
 Mr. Abijit Sadanandan, International Business Solutions, Kozhikode, Kerala (5-Star CP) |
International Business Solutions stood out this quarter from South Zone with a series of high-impact initiatives. From four STP events and one-to-many customer interactions to market storming across Kozhikode’s commercial hubs, their on-ground presence was both strategic and relentless. They also hosted exclusive events for CAs and articleship candidates at the ICAI Kozhikode Chapter, creating a strong bridge with the finance community. What truly sets them apart is their structured approach to team building. Roles are clearly bifurcated into Acquisition, Retention, Solutions, and Service, ensuring focus and accountability. New joiners complete their White Belt certification within 20 days, supported by senior mentors. This systematic nurturing has built a team that connects meaningfully with customers while consistently delivering delight. |
Sambalpur, Odisha (3-Star CP) |
Consistency is the key word for Siyaram Infotech. With regular PCM-driven marketing activities, they have executed four impactful events in the East Zone targeting both CAs and customers. Their adoption of the new Brand Refresh Partner Identity Board has boosted awareness and visibility in their region. The results speak for themselves: 500+ reach, 24 leads generated, and 23 closed. Siyaram Infotech also focused on internal growth, achieving an impressive 85% CMP completion rate and introducing BEST training modules for telecallers, ensuring their frontline is skilled, confident, and customer ready. |
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Yesha Software from West Zone brought creativity into play with a digital-first approach. Their initiatives ranged from hyper-local bilingual webinars for MSMEs and CAs to micro-reels on Instagram and YouTube under “Tally Ki Pathshala”, which broke down complex topics into easy insights. They combined this with a referral rewards program, industry-specific workshops, and even co-sponsored a GST workshop for 100+ CAs with WIRC of ICAI. Internally, their weekly knowledge huddles, role-play drills, and cross-functional rotations helped build a dynamic, multi-skilled team. With CRM and WhatsApp Business API integration, Yesha Software is redefining customer engagement in their market. |
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Delhi NCR (3-Star CP) |
YBSE takes a holistic approach to growth, not just generating leads but creating trust-based partnerships in the North Zone. Their services span GST compliance, customised Tally solutions, cloud and server setups, and business loan enablement, making them a one-stop partner for clients. To drive engagement, YBSE has embraced digital platforms, automated CRM tools, webinars, awareness campaigns, and referral programs, turning every touchpoint into an opportunity. At the same time, they invest in their people through role-based training, live case studies, and simulations, ensuring their team is equipped to connect better and deliver exceptional value. |
From Kozhikode to Sambalpur and Gandhidham to Delhi NCR, these partners have shown that marketing is not just about visibility; it’s about strategy, execution, and customer connection.
Here’s to our Marketing Mavericks, leading by example and inspiring us all!
