With the launch of TallyPrime 6.0, we rolled out one of our most ambitious campaigns yet, Focus City, a 360-degree marketing initiative designed to maximise awareness and reach. Running from July 2025 to September 2025, this year’s campaign truly lived up to its promise of scale, creating buzz across every major customer touchpoint.
A Campaign That Owned the City
From airports and metro stations to buses, cabs, and striking OOH/DOOH displays, Focus City was everywhere. The vibrant branding and messaging ensured that TallyPrime was not just seen but remembered, making it part of the daily commute and conversations of millions. With a record-breaking 10+ crore impressions, the campaign extended its visibility far and wide, establishing TallyPrime as a trusted name for businesses seeking efficiency and growth.
Partner-Led Engagement on the Ground
What made this campaign even more impactful was the active involvement of our partners through Partner Co-Marketing (PCM). By leveraging the visibility created at the city level, partners took the message directly to potential customers through targeted activities.
These included:
- OOH/DOOH extensions in high-traffic areas.
- Events and activations that sparked interest and conversations.
- Market storming initiatives, where teams connected with businesses in-person to demonstrate TallyPrime’s relevance.
This partner-driven approach ensured that the campaign was not just about brand visibility but also about real engagement and lead generation, turning impressions into opportunities.
More Than a Campaign
Focus City wasn’t only about visibility; it was about creating meaningful touchpoints where customers could see, hear and experience the value of TallyPrime 6.0. By combining large-scale branding with ground-level activities, the campaign highlighted how strategic collaboration between Tally and its partners can deliver impact at scale.
As we look back, Focus City stands as a testament to the power of integrated marketing, collaboration, and a shared goal of helping businesses grow with confidence.
