Business Support Initiatives
Crore Club
Our Crore Club continues to grow stronger. with 417 partners aspired to join the club in FY 2025–26, a 58% increase in the count. So far, 336 CP accounts have already crossed halfway.
A clear indicator of consistent performance and momentum.
Variable Margin (VM) – Tentative
A total of 873 accounts has qualified for Q2 VM, with an average payout above 60K.
Partner CSAT (Customer Satisfaction): Listening to the Customer’s Voice
Launched on 9th May 2025, the Partner CSAT initiative encourages partners to seek unbiased feedback from customers, track responses, and take proactive action.
- 728 customers have been surveyed in bilingual formats (ICF & ACF via DMS).
- Expanded feedback coverage across services, with partners now receiving NPS ratings in annual surveys.
Release 6.x Adoption: A Record Milestone
Thanks to your sustained efforts, over 9.25 lakh customers have adopted Release 6.x, the highest ever! This marks a new record in our collective adoption journey.
6.x Bank Leads Initiative: Strengthening Collaboration
Launched in August 2025, designed to strengthen collaboration through on-ground engagement and RM enablement. It aims to generate 10–20% of leads via bank channels while expanding strategic partnerships. Bank teams have been trained on the benefits of Connected Banking, resulting in a steady flow of leads and a significant boost in product adoption.
Tally Instant Demo: Explore Instantly Without Barriers
The Tally Instant Demo enables users to explore Tally without any downloads or sign-ups.
With 147K+ users trying it out, the most explored features include GSTR-1 filing, e-invoicing, and GST reconciliation, making it a powerful awareness and adoption tool.
What’s Coming Next
Tally Connected Services (TCS) – Launch: Nov 2025
This upcoming feature will give partners real-time visibility into customer usage, along with actionable insights on feature adoption and TSS status.
Smart Connect Program 2.0 (SCP 2.0) – Launch: Q3
The pilot with 12 Smart Connect Advisors (SCA 2.0) is underway until October 2025, and the initial results are very encouraging.
Partner Support Initiatives
Business Essentials Program (BEP): Empowering Transformation
In H1, our TX teams conducted 57 workshops, engaging 400+ partners on vital aspects like HR, Sales, Finance, and Business Design. Already, 180+ partners have embarked on their transformation journey through these sessions.
Hiring Support: Building Stronger Teams
Through the hiring support, TX helped facilitate 436 of 1,078 partner hires in H1, contributing to 40% of total hiring, strengthening partner capability and growth.
Inspiring Workplace (IWP): Creating Better Workspaces
Launched in November 2024, IWP surveyed 386 partner sites, sharing detailed reports to support improvement. Post engagement, feedback from 104 CPs showed that 81% rated 4 or 5 out of 5, while 13% rated 3 out of 5.
TX teams are now working closely with partners to bridge gaps through advisory services.
Role Mapping: Strengthening Team Structure
The Role Mapping initiative helps partners align the right resources to the right roles, improving productivity and growth.
It also enables role-based training, assessments, and recognition and prepare partners for the CS 2.0.
What’s Coming Next
Expansion Support Program 2.0 (ESP 2.0) – Launch: Oct 2025
This program helps partners expand into new territories confidently, build strong leadership pipelines, and strengthen large account management and driving VAS.
With a structured approach, ESP 2.0 aims to help partners scale sustainably with structure, not stress.
Currently, resource endorsement in TT2.0 is in progress, and the launch is scheduled for October 2025.
Excellence Club – Launch: Oct 2025
The Excellence Club is designed to support partners who have laid a strong foundation in team, culture, and customer practices and are now ready to scale towards the next milestone, to strengthen Customer Management Practices (CMP) for better service and higher customer retention. It focuses on building a robust infrastructure and enhancing resource management to help partners attract and retain top talent. The initiative also aims to foster a culture of continuous growth, motivating partners to exceed the national business growth average, while enhancing customer value through Value-Added Services (VAS).
Currently, 120 shortlisted partners have been briefed on the program’s expectations and benefits, with opt-in forms receiving encouraging responses. The official launch is scheduled for October 2025, marking an important step toward driving excellence across the partner ecosystem.
Certificate Sustenance 2.0 (CS 2.0) – Launch: Oct 2025
With 70% of revenue coming from existing customers, Certificate Sustenance 2.0 (CS 2.0) aims to strengthen renewal tracking and conversion, while driving upsell/cross-sell across the customer lifecycle. The initiative also focuses on building a structured and accountable partner sales team to enhance overall efficiency. By emphasizing profitability and predictable growth, CS 2.0 sets the stage for long-term business sustainability, with partner enablement already in progress.
New GVLA Partner Framework – Launch: Oct 2025
This new framework is designed to strengthen and expand the partner ecosystem by enhancing partner capabilities and fostering structured collaboration. It opens doors to new market opportunities, driving performance excellence across the network. Additionally, it establishes clear roles, success criteria, and growth pathways to ensure sustainable development and a stronger overall market impact.
Customer Management Practices (CMP)
Launched on 15th August 2024, the Customer Management Practices (CMP) initiative has been instrumental in helping partners drive structured and outcome-oriented customer engagement, leading to stronger adoption, improved retention, and increased recurring revenue. So far, the initiative has reached 1.27 million customers through 73% of CMP partners, achieved a 13% renewal rate among 95,000 P4 and P2.2 customers, and witnessed 32% of CB (5.56 lakh) adopting at least one Tally Connected Service (TCS) feature.
CMP enhancements in Q3
The upcoming Q3 releases are set to enhance communication and support efficiency for partners. With WhatsApp Integration, partners will be able to manage both bulk and one-on-one communications seamlessly using predefined templates, ensuring faster and more consistent customer interactions. The Support Ticketing System will standardise how incoming customer requests are handled, creating a more organised and responsive engagement experience. Additionally, the introduction of Voice Recording in CM Connect Tasks will allow local language voice notes to be automatically transcribed, making communication easier to track.
Field Champions led Initiatives
EduTrack: Fostering Self-Learning
With 33 new modules launched, EduTrack has engaged 2,000 learners who’ve collectively clocked over 410,000 learning minutes, averaging 3.2 hours per learner. This continued focus on self-learning is creating a more capable and confident partner workforce.
Pinnacle Q1 Resource Recognition
- Achievers Category: 1,731 winners, averaging ₹2,876 in rewards
- Champions Category: 349 winners, averaging ₹4,000 in rewards
What’s Coming Next
CMP: Revamped TT2.0 on Mobile
The next version of TT2.0 brings faster access, map-based insights, and GSTIN-based leads, enabling on-the-go customer engagement and execution efficiency.
Let’s strive to build a profitable ecosystem that maintains best-in-class team management practices and excels in customer management. This quarter let's try to surpass our past records.
Wishing you all a happy and prosperous Diwali!
Samir Dixit
Director – Sales, Tally Solutions
