With a T-shaped marketing background, he brings expertise in content and SEO, along with experience in performance marketing, email outreach, social media and online reputation management. He has worked across B2B SaaS, B2C and other varied sectors, adapting communication to different audiences and business needs. He focuses on creating content that improves discoverability, clarity and user engagement while staying aligned with product positioning and customer context. Guided by data and insights, he enjoys translating product value into clear and helpful messaging that supports users throughout their decision journey. Read Less