4 Ways Generative AI Can Help Businesses Sell Smartly

 | Updated on: December 28, 2023

Gone are the days when businesses had to depend on manual records to understand historical sales patterns and forecast their sales and inventory demand. Today, businesses have smart methodologies to automate processes to the maximum possible extent. One such major avenue is generative AI for business.

Generative AI, a type of artificial intelligence capable of generating text, images, or other media, using generative models, can help businesses understand more about customer responses, demand planning, past sales data and more to forecast future sales, improve sales figures and streamline other key business areas.

If you are a business owner, you might want to consider leveraging generative AI tools to improve your overall business efficiency and productivity. Let’s look at some of the tools you can use:

Personalized content management

It may not be possible for you to engage with all your customers individually. But since sales are directly proportional to the level of your customer engagement, you can use generative AI for sales improvement.

• Prepare customized presentations and reports for individual customers
• Increase engagement with target audiences and understand their requirements
• Analyze past emails/responses and draft revised emails catering to a larger group of audience use the automated email management feature
• Use information such as high-value leads to convert them into customers, and analyze market trends to improve your products and services

These are some of the tasks generative AI can do for your business. Depending on the tool you use, you can do a lot more than you can imagine, boosting your productivity.

Automated sales forecasting tools

More often than not, your sales figures may be falling below your expectations because your forecasts don’t represent the reality of the market. It is quite hard to capture real-time market changes when you do manual sales forecasting. 

Do you want your sales forecasts to be relevant and in line with the market conditions?

By using generative AI for sales for your business, you can do the following:

• Create accurate predictive models, after taking into account customer responses and market dynamics
• Make data-based forecasts more relevant to represent the real situation
• Personalize your content for different customers based on their demographics and customer behaviors
• Make changes to marketing campaigns and promotions based on real-time changes and adjustments in customer patterns
• Use sales forecasts from generative AI to plan your resources and sales strategies better to be in line with customer and market requirements

Real-time sales and strategy modifications

Do you often wonder how to boost your business sales with generative AI? With the help of AI, you can get real-time market updates about how well (or not) your product is received by the customers. Campaigns, research, and surveys are automated using generative AI for sales. In short, when you use generative AI for business sales, you can be assured of increased sales margins and improved brand reputation.

Thanks to generative AI for sales, you can implement the following actions without any hassles:

• Tackle immediate changes tracked by generative AI in real time and optimize your sales and marketing strategies to cater to customer sentiments
• Use relevant and updated success metrics to plan the launch and sales of future products
• Send automated follow-ups to customers to position your products well in their minds
• Understand customers’ past purchase history and personalize your communication for new launches

Automated Sales Assistant Tool

Your sales team members would definitely love it if you presented them with an automated sales assistant to do all the proactive thinking and data-driven deep analysis. Generative AI for business is one such important tool that businesses across all verticals are using these days. Why does generative AI for sales act like the assistant that your sales team has been waiting for a long time? Here’s why:

• It is an end-to-end tool that takes care of all the processes of the sales process – right from lead generation till the product is finally sold to the customer
• It uses quantitative and qualitative facts just like traditional sales tools, but it also has the potential to accommodate last-minute tweaks to cater to market demands.
• It helps in making meaningful recommendations to potential customers through automated emails and social media posts.

Bottom Line

Using generative AI for business is not a luxury anymore; it is a necessity for you if you want to increase your sales margins and returns on investment immediately. The data-driven, predictive analysis made by generative AI holds a lot of value, and it cannot be replicated by manual effort.